06_Asia_Customer_Loyalty_PrereadPublication

Spend on Loyalty Points

KEY MECHANISM

2023-2024 YEARS

every 1TL = 1pt

EARN RATE

• Base (Lifetime) Points: 56% of total accrual • Bonus & Manual Campaign Credits : 44% of total accrual

Total Accrual 350M TL worth

REDEMPTION

100 pts = 1TL

2 years min 1 yr; max 2 yr

• 2025 Strategy;

VALIDITY

✓ Bonus & campaign point allocation increased to boost engagement & loyalty

Share increased ~ +0.4 point

• •

Budget increased 112%

• 2024 - 2025 Strategy;

Redemption 228M TL worth

✓

Redemtion Rate Forecast: 72%

BONUS & CAMPAIGN POINTS

RR: 65.3%

VIP CUSTOMER POINT BOOST

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