06_Asia_Customer_Loyalty_PrereadPublication

Driving Customer Loyalty Strengthen customer loyalty by increasing personalization, emotional engagement, maximizing point value realization, and driving long-term retention. Flash Loyalty Points WRCTR - Key Loyalty Point Campaigns of 2025 Focusing on frequency, lifetime value, and acquisition to build a stronger, more engaged customer base.

Beyond Purchase: Rewarding Behavior

Spend Now, Earn Tomorrow, Redeem Points Within 3 Days

Point Boost Campaigns

Every interaction is a chance to earn — not just when they buy. (Points for reviews, app engagement, feature usage etc.)

Spend & Save MMPs

Seasonal multiplier campaigns (e.g., 7x) to trigger fast purchases & customer acquisition

Drive redemption via time-bound O+O MMPs to drive urgency and deepen engagement .

Point Boost Campaign trigger to use CCE Feature SAMPLE USECASE

IMPACTS

Bigger Baskets

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50% of participants used this feature first time

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Future Traffic Boost

Passive User Reactivation • 20% Win-back Impact in Q1

91% ATV increase

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1.187K incremental sales

Manuel process in place. Reward mechanics enhancement to automate ROOM to GROW

Opportunity to Enhance Value Streams

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