06_Asia_Customer_Loyalty_PrereadPublication

2. MSP Loyalty Build from Active Rate, MSP, and Points

Boost ATV (Average Transaction Value)

Signature VIP program

Drive CommPh Sales

75% Target for MSP at Offline

Elite Only perks to drive purchase

Exclusive Deals on Limited Times Only!

Win Loyalty in Our Community!

“Member Only” Deals Optimize by channel In-Store execution for Member Only Deals

Outstanding Benefit for Elite:

✓ Exclusive

✓ Exclusive Bundling ✓ Cross Category Selling ✓ Bonus Point

CommPh Deals

✓ Premium Gift ✓ Higher Point with Purchase ✓ Early Access to Promotion ✓ Holiday with Elite Ambassador

✓ Consistent

Reminder/Promo Blast to nearby members

Own Platform

Neigh. Mall 61% 75%

Comm PH 75% 85%

Dest. Mall 60% 75%

97% 98%

From: To:

✓ Optimize store execution

• MSP benchmark across store formats

32