06_Asia_Customer_Loyalty_PrereadPublication

3. Points Redemption Loyalty Build from Active Rate, MSP, and Points

Reward, Gift, & Share with Point

Point-Based Campaign

Collaboration with Powerful Merchants

“Shop & Pay with Your Point” (Points as Currency)

Promote high-value Reward, Gift, and Share • Special point-based campaign in store and App with special reward to drive point redemption (e.g.: PWP with point, sharing point, donate point)

Lifestyle & Experience

F&B, Travel, Banking, and Wellness

• Movie Ticket:

• F&B:

• Fashion:

• Travel:

• Banking:

• Theme park: • Concert:

• Health & Beauty Clinic:

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