06_Asia_Customer_Loyalty_PrereadPublication

Loyalty Build from Active Rate, MSP, and Points 1. Active Rate

Absolute Member Experience

Full Registration Campaign

Optimize Member Loyalty

Reactivation Campaign

“Active Member” Reward

Enhanced Winback Campaign

Incentive on Full Registration

Win Points in Every “Member Mission” Completed

Shop and Win, Spend More to Win, Flash Sale

Personalized Promo Blast by AI Tech.

100% Scale Up Incentive

✓ Check in On App ✓ Referral Program ✓ Gamification ✓ Social Media Challenge

Campaign

Now Target

✓ Scale up member

Automated – AI driven campaigns to reactivate Lapsers (P3M, P12M) and activate new member not purchase yet to accelerate conversion

✓

registration incentive : bonus point, free product or voucher ✓ Always on Store Incentive

2x/year - -

4x/year 2x/year 1x/year

Shop & Win Spend More Member Flash Sale

✓

✓

✓

Enabler: Purchase pattern analysis, segmented member, A/B testing

31