05_Preread_StoreStrategy
Key technological advancements in advanced markets – China
Mobile-First Digital Ecosystem
Social + Livestream Commerce
Smart Stores & New Retail
Delivery & Fulfillment Technology
Consumers skipped desktop and moved directly to mobile shopping
Retail embedded within entertainment and influencer ecosystems
Digitized stores connected to online platforms in real-time
Ultra-fast, AI-optimized delivery
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Meituan: 30-minute grocery delivery with autonomous delivery vehicles
Alibaba’s Hema:
Alipay/WeChat Pay
Taobao Live: Top streamers sell millions in minutes
• Face -scanning for checkout
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Cashless society with QR-code based payments
• AI -powered product suggestions
• Real -time analytics for inventory & staffing
JD X Unmanned Stores: Entry via facial recognition; AI checkout
Mini programs within WeChat
Douyin (TikTok China): Integrated social + shop tab
Cainiao (Alibaba): Smart logistics with real-time tracking, route optimization
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Shop, order food, pay bills — all without leaving the app
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Source: broker reports, public articles
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