05_Preread_StoreStrategy

Key technological advancements in advanced markets – China

Mobile-First Digital Ecosystem

Social + Livestream Commerce

Smart Stores & New Retail

Delivery & Fulfillment Technology

Consumers skipped desktop and moved directly to mobile shopping

Retail embedded within entertainment and influencer ecosystems

Digitized stores connected to online platforms in real-time

Ultra-fast, AI-optimized delivery

Meituan: 30-minute grocery delivery with autonomous delivery vehicles

Alibaba’s Hema:

Alipay/WeChat Pay

Taobao Live: Top streamers sell millions in minutes

• Face -scanning for checkout

Cashless society with QR-code based payments

• AI -powered product suggestions

• Real -time analytics for inventory & staffing

JD X Unmanned Stores: Entry via facial recognition; AI checkout

Mini programs within WeChat

Douyin (TikTok China): Integrated social + shop tab

Cainiao (Alibaba): Smart logistics with real-time tracking, route optimization

Shop, order food, pay bills — all without leaving the app

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Source: broker reports, public articles

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