05_Preread_StoreStrategy

Key technological advancements in advanced markets – the US

Mobile & Omnichannel Technology

Personalization & Customer Data Platforms

Automation & Robotics

Retail Media & Digital Ad Platforms

Seamless integration of digital and physical experiences

Use of big data and AI to tailor offers, pricing, and experiences

Use of robots for shelf-scanning, warehouse fulfillment, and even delivery

Monetizing shopper data through retail media networks

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Amazon advertising

Personalized product recommendations via gen AI

Walmart connect

“Drive Up” mobile order pickup

Target roundel

Instacart’s carrot ads

Autonomous shelf scanners and backroom bots

eBay advertising

Appointments and mobile stylist integration

Delivering in-app, in-store, and email marketing personalized to shoppers

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Appointments, price matching, curbside pickup

Predictive analytics for coupons and product suggestions

Kiva robots in fulfillment centers

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Source: broker reports, public articles

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