05_Preread_StoreStrategy

How to localize globally successful retail tactics

Key retail tactics to capture retail shifts and trends

Phygital Experience: Enable store-to-app continuity

Smart CRM + Loyalty: Unify CRM across all touchpoints

Local KOL + Livestream

Last-Mile Speed from Stores

Hyperlocal Merchandising

QR product scan

Dynamic coupons

Launch local livestream commerce in waves

In-store warehouse in flagship stores to allow fast local delivery or pickup

Tailor assortments using AI + store-level sales

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App-based skin analysis

Anniversary gifts

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Pair store launches with real-time events

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AR try-ons (esp. for H&B)

Behavior-triggered offers

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Key future development focus

Advanced Digital Tech

Mid-Level Tech & Retail Infrastructure

Emerging and Leapfrogging

VN

PH ID

MY TH

TUR

SG TW

AI personalization

Loyalty-based CRM

Mobile-first design

Social selling

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Omnichannel excellence

Influencer commerce

App promotions

Payment integration

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Automation

Delivery fulfillment

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