03_WIOBIZ_Pink_Store
Strategic Priority: O+O 2. Differentiation of Watsons Online Shopping (p.1/3)
2. Ensure highly effective awareness efforts about the benefits and differentiation of Watsons Online Shopping (i.e. wide assortment, member’s only benefits, exclusive promotions, speed and convenience) Key Initiatives to create stronger Watsons differentiation:
(Please find out description of each feature in the APPENDIX)
Wide Assortment • Watsons Marketplace enabled by Seller Centre, Selling in-store Consignment items Online (detailed updates on next section)
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Membership Experience •
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Member Missions (LIVE in PH, other BUs on-going)
• Member Card Face Designs (LIVE in PH, other BUs target go-live date: Q2)
• Point Sharing (LIVE in MY, other BUs target go-live date: Q2)
• Point Donation (target go-live date: Q2)
• Redemption Centre (LIVE in MY) and subsequent enhancements (On-going)
• Earn Member Point on Marketplaces Order thru OCR – a feature to upload MP receipts to Watsons for
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earning Member points (TH, PH, ID – for SHP, LZD, TTS -Target go-live date: Q2)
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