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Strategic Priority: O+O 2. Differentiation of Watsons Online Shopping (p.2/3)

2. Ensure highly effective awareness efforts about the benefits and differentiation of Watsons Online Shopping (i.e. wide assortment, member’s only benefits, exclusive promotions, speed and convenience)

Key Initiatives to create stronger Watsons differentiation:

Exclusive Promotions • “Own Platform Coupon” deals – feature is LIVE with ongoing enhancements to improve the experience • time- sensitive “flash” coupons to drive customer urgency (LIVE in TW, MY, TH; Other BUs on-going) • Limited coupon quantities to get customers to act quick (LIVE in TH, Other BUs on-going)

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• O+O coupons that can be used both online and offline to drive app usage even within offline stores – (target go-live in WTCMY: Q3; Other BUs to follow)

• Mix & Match Promotion Feature (target go-live date: Q3)

• “Add - on Deals” feature: To entice customers to add more to their order immediately after checkout • LIVE in WTCHK, other BUs UAT in progress (target go-live date: TW & SG Q2, Other BUs in Q3-Q4)

• AIMAS Marketing automation Tool •

Customers to receive promotion communications auto-triggered by pre-defined scenarios, making them more instantaneous and personalized to the shopper’s behaviour (LIVE in TW, HK; rollout to other BUs is ongoing) 6