03_WIOBIZ_Pink_Store

1. Further enhance End-to-end customer journey and shopping experience for both Online and Offline (Goal: Seamless, Frictionless & Fast) • Strengthen responsiveness of IT and System Capabilities and Support Strategic Priority: O+O 1. Enhance end-to-end customer journey through better system stakeholder collaboration (p.2/2)

• Establish robust IT architecture to future proof of O+O needs • Leverage on local IT partners to facilitate faster execution

• Some projects have also leveraged local IT partners to speed up the implementation timelines. For example: • WTCMY WhatsApp member registration feature – developed locally (LIVE) • WTCPH and WTCID for Selling in-Store Consignment items online – eLab to build on-top of their existing local solution “Consignment+” as an interim solution to accelerate implementation (In-progress) • WTCTH developing a local solution to replace the AfterShip order tracking system (In-Progress)

4