06_Asia_Customer_Loyalty_PrereadPublication

LANDSCAPE & OPPORTUNITY

Health & Beauty Industry

Other Industry

Watsons

Guardian

Hasaki

Starbucks

Vietnam airline

40,000đ – 80,000đ = 1 point

10,000đ = 1 point x2 point for OB

Gain mile

Earn point

1,000đ = 1 point

1,000đ = 1 point

5,000 points = 50K voucher 3,000 points = 30K voucher 2,000 points = 20K voucher

>1,000 points = gift Or spa voucher 300K Redemption rate >10%

Gain point to receive the reward:

100 points = 5,000đ Redemption rate 0.5%

Gain mile to upgrade level: Silver, Titanium, Gold, Platinum, Million miler. Benefit offers: Discount, priority, extra baggage, waiting room service, extra miles

Burn point

1,000 points = *gift Redemption rate 1%

0-99 points: birthday promotion, B1G1 first 5 points

10% Off 12% first order in web/app (max 100K)

New member

30K Off

10% off in app (max 50K)

Reach 10Mil 100K voucher off 10% off (OB only) on Wed x15 point for birthday 50K Off x10 point for member x15 point for Elite 5% off (all products) on Tues 5% off (OB only) on Wed Flash sale 11%, 1 time/month

100+: Free drink for every 25 points

50K Off for silver, 100K Off for gold

Tier Upgrade

50K Off

Surprising offers

Bonus miles

Birthday

x2 point for member x3 point for silver x4 point for gold

Member day

Million miler only: Give 01 Platinum card to relatives in Family Account

Member price Top spender reward 3 rd party partner privileges

500 Special deals Workshop 3 rd party partner privileges

Special gifts at stores Special spa voucher

Surprising offers

Privilege

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