06_Asia_Customer_Loyalty_PrereadPublication

2+ YEARS STRATEGY & ACTION

3-Months active rate 20.2% +3% pt YoY

Total member 416K +41% YoY

New member 93K +24% YoY

Member sale part 36.3% +2.8% pt YoY

O+O Total member % 7.6% +3.6% pt YoY

2025 BUDGET

Y2025

Y2026+ Make difference

Fundamental improvement

Recruit

Recruit

• Offline new member recruitment activation booth At stores, event/workshop collaboration with supplier at mall, lifestyle communities such as beauty club, running club • New member offer communication enhancement Thru social media, partnership communication exchange, flyer distribution, ecommerce delivery boxes

University and office tour Collab with supplier to organize offline activation at schools, offices for free skin check, free sampling, special gift for bill on top Digital new member recruitment Digital ads, new member exchange program with the other online app partners such as e-Wallet, banking, ride hailing

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Retain

Retain & member love

• Watsons fan club Build up a Watsons member community by facebook group/messenger to promptly inform special offer & promotion only for member • Strengthen Elite program Enhance Elite scheme offers: birthday, priority, member price, member day, referral program • Surprising privileges Surprising gift & promotion offers whenever earning xx points, workshop ticket, Watsons tour

• CDC & personalized targeting campaign Define members’ interest to offer the most relevant products with a customized flash voucher (limited time) • Burn point program enhancement Build a collab-program with suppliers for member burn point to get free products, special voucher offer

Member price competitiveness Increase number of deals and deal attractiveness: redemption PwP, gifts

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