06_Asia_Customer_Loyalty_PrereadPublication

Loyalty points play a multi-dimensional role in driving behavior and emotion

1. Point for up sell & Build Engage Watsons Club Member

2. Point for Create Stickiness and repurchase

3. Tool for Collaboration Enabling co-campaigns that strengthen partner engagement

Point earn & burn / Benefit as cash discount / Redeem points for more joy of partners’ benefits to lifestyle reward program

Point transfer / Convert points program

Point + cash for discount / SWOP point for discount program

Behavior-Based Trigger Campaigns:

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