06_Asia_Customer_Loyalty_PrereadPublication

Drive Customer Loyalty

make a difference, stay relevant, and deliver true value.

RELEVANT Every interaction feels personal

BUILD EMOTIONAL LOYALTY Go beyond transactions

DIFFERENCE Deliver differentiated value

• Exclusive Product & Own Brand • Personalize service in Store such as

• Data-Driven Personalization

• Flexible Redemption: Create emotional satisfaction through redemptions e.g. Point Cash ,Point Donation • Lifestyle Partnerships That Truly Matter : Collaborate with lifestyle brands our members trust and use every day. • Beauty workshops & VIP access • Watsons Community: Build Online community for members • Seamless Experience: Make member sign-up and app usage smooth and simple. • Surpriseactivity & delight gifts

Behavior-Based Trigger Campaigns: • Leverage personalized CRM to boost member spending and reactivation. • Behavior-Based Discounts: Customers get special offers based on their actions and behavior. • Personalize in the App: Enhance user experience within the app through AI driven product suggestions, smart

eyebrow shaping, pharmacist consultations, OB specialists.

• Priority launch for NPD • Health & Wellness Brand partnerships

search, and tailored recommendations.

• Power relevance with omnichannel content — precisely timed, perfectly placed, personally delivered

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