05_Preread_StoreStrategy

Rising inflation and geopolitical tensions have led to a shift to value-seeking behaviors

Across Asia, more shoppers report heightened price awareness compared to 2019

Percentage of consumer of Price Awareness

Vietnam (60%) and Thailand (72%) see over half shoppers acutely aware of price changes Philippines’ consumers are resilient with almost unchanged price awareness

◆

-5% pts

+9% pts

+18% pts

0%

◆

63.0% 72.0%

60.0%

47.0% 47.0%

42.0%

41.0% 36.0%

2019

2024

2019

2024

2019

2024

2019

2024

Percentage of consumer of Price Perception

Over 80% of shoppers in Korea, Singapore, and Taiwan perceiving price increases

◆

86.0%

82.0% 89.0%

82.0% 89.0%

70.0%

45.0% 50.0%

2019

2024

2019

2024

2019

2024

2019

2024

Shoppers are making deliberate choices to maximize their budgets, more concerned about…

“which retail channels to shop at”

“how often to shop”

“ trade - off of basket sizes”

“willingness to change stores and brands for promotions”

18

Source: NIelsenIQ Consumer Outlook 2024, NielsenIQ Shopper Trends 2024, broker reports

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