05_Preread_StoreStrategy

Diversified O+O touchpoints are reshaping how, where, and when consumers engage with purchases (cont’d)

Creator & Influencer as Retail Touchpoints

Messaging Apps as Retail Frontlines

Payment & Post-Purchase as Critical Touchpoints

Whole touchpoint lifecycle is look like..

► Digital wallets is growing to extend the retail experience with diversified functions and corporations…

►

Thailand, Taiwan

Discovery starts on TikTok,

Vietnam

YouTube Shorts, or Instagram

Consumers seek influencers for

Diversified post-purchase touchpoints

►

reviews or buy directly from their

Commonly used around Asia

livestreams or affiliate links

Cashback offers

Brand trust increasingly

depends on creator endorsement

BNPL (Buy Now Pay Later)

Flash sale alerts

Personalized customer support

KOLs and micro- influencers are…

►

Order placements and confirmations

In-app store discovery

In Thailand , LINE Official Accounts are critical for local businesses to run loyalty campaigns and drive repeat purchases

Product educators

Trust-builders

Fulfillment tracking apps

Direct sales channels

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Source: company information, public articles, broker reports

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