05_Preread_StoreStrategy

Despite the general growth of online retail, each market shows different trends in O+O retail channels

Most markets show significantly faster growth in online retail compared to offline channel

◆ Indonesia and Thailand retail markets have the highest e-commerce penetration rate, over than 20%

◆ Indonesia, the Philippines, Thailand and Vietnam witness strong increase in online channel

◆ Singaporean consumers are experiencing relatively balanced growth in online and offline

TUR 1

ID

PH

VN

MY

TH

SG

TW

Online retail’s contribution to overall retail

32.8%

23.5%

19.8%

(2019, 2020, 2024)

16.7%

15.2%

15.1%

14.9%

14.0%

12.6%

11.3%

11.2%

11.0%

10.7%

10.4%

10.1%

9.5%

9.3%

7.9%

6.9%

6.4%

6.0%

5.0%

4.9%

3.0%

2019 2020 2024

Online channel witnesses significant increase

Offline channel is showing resilience

69.2%

2020-24 Offline and Online retail sales value CAGR

58.9%

31.4%

29.6%

26.2%

24.4%

12.5%

12.1%

6.7%

6.5%

6.1%

5.8%

4.9%

3.6%

2.5%

2.2%

Offline Online

Source: Euromonitor Note: 1. Dramatic growth of Turkey’s retail sales value is due to inflation and exchange rate

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