05_Preread_StoreStrategy

Asian consumers are increasingly opting for hybrid shopping experiences that combine both online and offline channels

Generally, over than half consumers prefer an omnichannel shopping experience Preferences for omnichannel or online only shopping across Asia main markets (based on KPMG’s survey in 2024)

Online retail's contribution keeps increasing significantly over the years

Asia Pacific 1 retail market’s split evolution between offline and online Retail sales value (USDbn)

2020-24 CAGR

Overall retail

3.3%

Indonesia

87%

Offline

1.1%

Online

10.4%

Vietnam

85%

6,769

6,614

6,590

India

81%

6,464

6,128

5,953

South Korea

79%

22%

27%

26%

25%

17%

21%

Singapore

79%

Philippines

78%

Thailand

78%

76%

83%

73%

74%

75%

79%

Malaysia

73%

Taiwan

70%

2019

2020

2021

2022

2023

2024

AS Watson’s key markets

Japan

55%

Retail - Offline

Retail - Online

Overall technological achievements and consumer preferences keep driving the development of omnichannel retail model

Striking increase in internet connectivity

Value visibility via price comparisons and online reviews

Emerging technologies empowering online players

Traditional retail unlikely to fully meet expectations

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Source: Euromonitor, KPMG/GS1 survey analysis, public articles Note: 1. Based on Euromonitor’s category, which excludes Australia and New Zealand

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