06_Asia_Customer_Loyalty_PrereadPublication

Customer Trends

Super-aged Society & Declining Birthrate

Customization Shopping Experience

Opportunities

Opportunities

Threats

Threats

Beauty x Health opportunity – health conscious in younger group and beauty seekers in elder group AI supported higher efficiency in store operation and HO work

•

Increase store productivity: newness, refit, space optimization, and relocation Continue investing in social and online

•

Declining population

Aggressive store expansion of competitors

• •

•

Rising operational costs & hiring difficulties

Online pure player’s investment

•

•

•

Sustainability: “eco - active” consumers increase

Rational Spending

Threats

Opportunities

Opportunities

Threats

Unstable global status Slowing non-food market momentum: less impulse buying & non-essential purchase

• •

Provide tangible evidence to sustainability claims “Go Green’ & “Sustainable Choices” project (leverage suppliers)

•

OB – value for money

• •

Higher cost of sustainable materials & certifications Lack of sustainable sources

•

CRM – good price and promotion; member experience and rewards

•

•

5

Source: Euromonitor, Nielson Shopper Trend, Kantar 10 Trends in TW FMCG Market 2025