06_Asia_Customer_Loyalty_PrereadPublication

ROLE OF LOYALTY POINTS IN PH STRATEGY

CREATE A MORE FUN EXPERIENCE.

MORE MEMBERS TO BUY MORE & MORE OFTEN

BUILD MORE RELATIONSHIPS

Points for gamified experiences via the app:

Incentivizes purchases, Acting as a data collection

Points as prizes in both Watsons and Supplier promotions. Earn points and Redeem points to pay for Watsons purchases both online and offline. Strengthens emotional connection via surprise and bonus points.

tool and customer engagement lever.

Member Missions Points Sharing Redeem Points from Partners App Pop-Up Game

Incentivizes desired behavior i.e product trial, channel usage, off-peak shopping and referral.

28