06_Asia_Customer_Loyalty_PrereadPublication

Background of BU Loyalty Program

TWN

SGP

MLY

THA

PHP

IND

VNM

TUR

Start of loyalty program launch date

2008 Jul

2009 Jul

2010 Sep Touch & Go 2013 Dec

2009 Jun

2018 Sep

2018 Jan

2019 Jan

2014 Jun

10,000 VND = 1pt 0.1-0.9 pt, round up to 1 pt

Watsons Card : P200 = 1pt

20,000 IDR = 1 points

2024 earn rate

every NT$1 = 1 pt every S$5 = 1pt

every RM1 = 1pt every 25baht = 1pt

every 1TL = 1pt

300pts = NT$1 (min NT$1, unless special promo)

1 pt = P1.00 (min 20pts to redeem)

20pts = S$1 (min S$1)

200pts = RM1 (min 2pt for RM0.01)

500pts = 50 baht (1PT=0.1 Baht)

100 pts = 1TL (min 1pt = 0.01 TL)

2024 burn rate

1 Point = IDR 100 100 pts = 5000 VND

Point Value (Lccy) (1pt = how much) Point Value (HKD) (1pt = how much) 2021 issued point redemption % 2022 issued point redemption %

0.0033

0.0500

0.0050

0.1000

0.0100

0.0100

50.0000 0.017000

0.0100

0.000878

0.296000

0.008850

0.024000

0.001454

0.000005

0.002600

70% 71%

88% 83%

49% 53%

42% 36%

45% 51%

50% 48%

20% 15%

44% 64%

Remarks

Watsons card

2024 Provision % 2025 Provision %

85% 85%

90% 90%

70% 70%

70% 60%

85% 85%

75% 75%

75% 75%

75% 75%

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