06_Asia_Customer_Loyalty_PrereadPublication

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Overview	1
Slide 1: 2025 H&B Asia Customer Loyalty Discussion Apr 2025	1
Slide 2: Background of BU Loyalty Program	2
Slide 3: BU Sharing	3
Taiwan	4
Slide 4: Taiwan	4
Slide 5: Customer Trends	5
Slide 6	6
Slide 7	7
Slide 8	8
Singapore	9
Slide 9: Singapore	9
Slide 10: How to drive customer loyalty in SG ?	10
Slide 11	11
Slide 12	12
Malaysia	13
Slide 13: Malaysia	13
Slide 14	14
Slide 15	15
Slide 16	16
Slide 17	17
Slide 18	18
Slide 19	19
Thailand	20
Slide 20: Thailand	20
Slide 21: WTCTH Customer Loyalty Strategy	21
Slide 22: Strategic Objectives	22
Slide 23	23
Slide 24	24
Philippines	25
Slide 25: Philippines	25
Slide 26	26
Slide 27: PH STRATEGY ON DRIVING LOYALTY	27
Slide 28	28
Indonesia	29
Slide 29: Indonesia	29
Slide 30: Driving Customer Loyalty WTCID 2025 & 2026+	30
Slide 31	31
Slide 32: Loyalty Build from Active Rate, MSP, and Points	32
Slide 33: Loyalty Build from Active Rate, MSP, and Points	33
Vietnam	34
Slide 34: Vietnam	34
Slide 35: WVN CRM STRATEGY (2025-2026+)	35
Slide 36: 2+ YEARS STRATEGY & ACTION	36
Slide 37: LANDSCAPE & OPPORTUNITY	37
Slide 38: LOYALTY OFFER	38
Turkey	39
Slide 39: Turkey	39
Slide 40	40
Slide 41	41
Slide 42	42
Q&A	43
Slide 43: Next Step	43

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