05_Preread_StoreStrategy

Key shifts of general retail market

Key shifts

Key drivers

Implications

✓

Physical stores were the primary touchpoint

Tech advancement

Brick-and-Mortar Focus → Omnichannel Ecosystems

Unified inventory, consistent pricing/promo, cross-channel loyalty are important

Seamless integration across physical, digital, and mobile channels Customers browse online, pick up in-store, return via app

✓

1

Smartphone penetration

✓

Logistics capability

Standard promotions, uniform store layouts, limited segmentation

✓

Data analytics

Mass Selling → Hyper Personalization

Invest in customer data platforms and personalized engagement strategies

2

AI/CRM-based personalization

✓

Loyalty programs

Targeted offers, custom bundles, tailored experiences, individualized product recommendations

✓

Digital ID tracking

✓

Goal was stocking shelves and selling products

Rising consumer expectations

In-store experience, staff training, and brand storytelling are now differentiators

Creating immersive, emotional, value-rich experiences Try-before-you-buy, events, beauty bars, VR try-ons, etc.

Product-Centric → Experience-Driven

✓

3

Intensified competition

✓

Social influence

✓

Retail was primarily a point of sale — with little post purchase engagement

Subscription economy

Transactional → Relationship Oriented

Value now lies in customer lifetime value, not one-time basket size

4

✓

Loyalty marketing

Lifecycle engagement

Nurturing loyalty, rewards, subscription models, memberships

✓

Data capture

4

Source: broker reports, public articles

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