05_Preread_StoreStrategy

Specific market insights: Taiwan

Key competitive pressure

Potential response strategy

Digital Transformation and E-commerce Expansion

Keep adopting omnichannel model, integrating online and offline experiences

The rapid growth of e-commerce is reshaping consumer shopping habits, compelling traditional retailers to adapt

Momo.com, Taiwan’s leading B2C e commerce platform, recently opened new logistics centers

Major players like Shopee, PChome,

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Retail E-Commerce 14.4% 2019-24 CAGR

Retail offline 3.2% 2019-24 CAGR

Momo, and Ruten are intensifying competition

Price Sensitivity and Value-Seeking Behavior

Promotions and loyalty programs to attract and retain customers

Taiwanese consumers are increasingly value-conscious, seeking quality and affordability

The popularity of discount retailers and online platforms offering competitive pricing reflects this consumer behavior

Platforms like Shopee and Lazada dominate the online retail space, offering aggressive promotions and a wide product range

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Intense Competition from Convenience Retail

Expanding presence with modern and quick formats and enhancing product offerings

Operational Challenges and Supply Chain Disruptions

► Taiwan is one of the highest densities of convenience stores globally, with over 10,000 outlets serving a population of 23 million

OK Mart has introduced “ OKmini ” stores, leveraging IoT technology and smart vending machines

► Taiwanese are increasingly accustomed to shopping at convenience stores

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Source: broker reports, public articles, public news, Euromonitor

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