05_Preread_StoreStrategy

Disruptive changes: Long-term structural shifts in retail ecosystem

Data-Driven Personalization

Supply Chain Localization & Digitalization

Alibaba’s Cainiao logistics investments have helped professionalize fragmented logistics networks in Malaysia, Indonesia, and the Philippines

TikTok Shop and LazLive democratize retail; Housewives , students , and even farmers can become sellers or influencers

Generalizing AI recommendation engines to personalize what consumers see:

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TikTok’s feed is a personalized shopping funnel

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Redefining what a “retailer” is, shifting economic participation away from large brands toward individuals

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Lazada’s home page adapts based on browsing behavior

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Requests retailers to build data strategies to better compete

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Cainiao’s network in Asia

Retailers are expected to realize the access to real-time tracking , AI-based warehousing , and optimized fulfillment

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TikTok’s individual seller onboarding guidance

TikTok’s Retail Path in an infinite loop with big data

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Source: company information, public articles

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