05_Preread_StoreStrategy

Consumers have a strong foundation in online spending, with most preferring searching online for competitive prices and wide variety of products

More than half of SEA consumers have developed mature online shopping habits

% of internet users aged 16+ who buy something online each week (research of SEA countries)

Main online purchase channels of the TOP markets

Good online purchase base

7%

2%

6%

5%

Thailand TH

6%

66.6%

9%

12%

The SEA markets generally have a good online purchase foundation, with over 50% internet users owning online shopping habits

11%

Philippines PH

59.7%

3%

Malaysia MY

59.6%

74%

88%

88%

89%

Facebook Marketplace is the most used social commerce platform

Vietnam VN

59.0%

Indonesia ID

56.0%

PH

MY

TH

VN

Filipino are surprisingly purchasing via TikTok Shop the most

Worldwide SEA avg

55.2%

Facebook marketplace Instagram shopping TikTok shop

Singapore SG

54.7%

Traditional e-commerce platforms

Competitive Pricing and Wide Varity of Products are the TOP requirements among most all the markets

TOP 5 features which consumers valued most in online shopping experience

ID

PH

VN

MY

TH

SG

TW

#1

Price, choice and convenience dominated

#2

Across all 8 markets, competitive pricing , a wide variety of products and fast and reliable delivery are generally topped the list

#3

#4

Taiwanese value the Security of Payment much more than other markets’ consumers

#5

Offers competitive pricing

Ensures fast and reliable delivery

Provides a wide variety of products

Provides good customer service

Provides secure payment options

Provides promotions and discounts

15

Source: Meltwater’s research in 2024, KPMG/GS1 survey analysis, public articles

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