03_WIOBIZ_Pink_Store

Store Information – Sky Avenue 2

• Target market : Young, affluent, Beauty Enthusiasts, Trend

followers

• Store open on 14 th Jan . LTM Apr AWS is +38% above IRR

• 80% Beauty ( cosmetic & skincare) focus vs normal WS 40%

• 50% lesser SKU ( around 3500 sku) vs normal WS of

similar size

Pink Store

Total Company

• Around 10% SKU are exclusive Pink only

Category

Meterage (m)

Space Part %

Sales Part %

Gross Margin %

Sales Part %

Gross Margin %

• ATV is 2x higher vs normal WS

Personal Care

16.0

19.2% 15.5% 30.5% 32.4% 26.6%

Skincare

41.0

49.1% 46.8% 29.5% 31.8% 30.7%

• Min 8 touch point for Experience corner vs normal store

Cosmetics

26.0

31.1% 35.7% 33.4% 11.6% 29.7%

average 2

Beauty & Lifestyle

0.5

0.6% 2.0% 29.1% 2.4% 30.9%

Total Plano

83.50

100% 100% 31.2% 78.2% 28.1%

*Exclude Beauty on the go table, Trend Setter, Ulike, Morse