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Own Platform Online Coupons – 2024 11.11 Performance

TW was the champion BU, generated HK9.5m sales; taking up 43% of BU total

Total number of orders in 11.11 period

Total Order Value (in HKD) $ 1,337,111.72 $ 9,516,157.51 $ 4,668,251.70 $ 1,637,686.94 $ 4,728,729.95

AOV (in HKD)

Orders that are 1 st order for customers

first order / total %

2,809

HK

$ $ $ $ $ $

476.01 361.47 990.30 304.74 369.95 391.26

489

17% 16%

26,326

TW

4,258

4,714 5,374

SG

287 413

6% 8% 9%

MY

12,782

TH

1,125

401 630 100

PH

$

156,895.31

65

16% 19% 10%

ID

$

30,060.97

$

47.72

119

VN

$

23,663.68

$

236.64

10

Total Sales HKD 22.1m!!

• TW coupon order sales is 43% of all BU sales orders with coupons • SG has highest AOV of $990 , which is almost double / triple comparing to other BUs