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Strategic Priority: O+O 4. O+O Stores of the future (p.1/1)

4. Explore O+O Stores of the future • Integrate service / experience shopping journey as part of store design • More effective use of CRM and technology in in providing personalization • Trial new retail brand formats e.g. Look at Me, Kruidvat, Rossman, Pure Health, & Pure Beauty

• The launch of AIMAS and CDC 2.0 also improves the store shopping experience. For example: • Instant notification on points earned upon purchase in offline store (Target go live: Q2) • Receiving notifications on spotlight offers from nearby stores, enabled by geo-fencing technology (Target go live: Q3)

• Implementation of “My Colour Studio” seasonal color analysis tool in stores across various markets (LIVE in HK, TW and MY, Other markets TBC)

New retail formats: • Pure Beauty – WISDD’s Watsons Pink – Sky Avenue in Malaysia. • Look at Me – WISDD is reviewing & directing on the overall design for North Edsa (New Store) – target opening is Dec 2025. • Pure Health – Currently no BU is in a position to launch this retail brand.

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