02_GOBE_Update

How to build strongerGobeOffersinbothHealth & Beauty

Update as of April 2025

Strategic Priority : GOBE Health

1. Strengthen focus in Gobe HEALTH strategy andbusiness development • Assign dedicated people who are experts in Health both region and BU’s (Ongoing , all except ID and VN) • Engage credible/ expert service providers to accelerate product registration (Ongoing , all except TR , ID and VN) • Co-branding or Toll manufacturing with leading health suppliers (Ongoing) • OCO from other strong Gobe health BU's e.g. SD, KV, WTW, WTPH (Ongoing ) 2. Aggressive ly source EXCLUSIVES • On direct brand management business model e.g. GNC (Ongoing) • Scale up / Expand strong local and incubator brands to region (Ongoing) Stay hyperaware on H&B product trends through supplier networking and exposure to advance developing markets such as Korea, etc. (Ongoing) • Start OB/PL cosmetics with easy basic sub-categories such as Face powder and Nails (Ongoing) 4 . Further strengthen overall Brand Management and Marketing • Market and invest A&P similar to A-brand (25B is 2% for all except HK, TW, ID) • lmpactful Offline and Online presence (Ongoing) 3. Accelerate local product development opportunities •