02_GOBE_Update

Market and invest A&P similar to A-brand Strengthen OB O+O Visibility via providing space and display execution mandatories

2025: Track progress and review execution (bi-annual)

May 2024: Updated Guidelines

2024 H2: Review and Track BU space

OB Space versus Sales Participation

OB Space & Display Guidelines V2.0 released May 2024

BU

2023A 2024A 2025B

WTCHK WTCTW WTCSG WTCMY WTCTH WTCPH

1.7 1.3 1.0 1.6 2.3 3.4 0.7 2.4

2.1 1.4 1.0 1.6 2.4 2.3 1.2 2.2 1.8

2.3 1.5 1.0 1.8 2.2 2.1 0.9 1.8 1.7

OB Space Participation Versus OB Sales Participation Rquirement 1.8X

WTCID

WTCVN WTCTR

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